Lead the Paceline with Social Media Recruiting

In this increasingly competitive talent landscape, the growth of your organization depends on your ability to reach, attract, and engage the best candidates.

At ProIQ, we partner with you to understand your approach to candidate attraction and design an unique, customized talent attraction strategy that will help you achieve your hiring goals. Our team of social media strategists develop highly targeted, cost-effective campaigns that attract candidates that are the best fit for your roles and sell them on your company.

Go the Distance

What is Social Media Recruiting?

Social media recruiting is strategic use of social media networks, such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, etc., to attract and recruit talent to your company. Social media recruiting is a spoke within a broader talent attraction strategy that compliments common strategies, such as job board postings and hiring events. By incorporating a targeted social media strategy within your broader candidate attraction strategy, you can reach an untapped talent pool of passive candidates who are not applying to your job postings.

Achieve Peak Performance with Social Media Recruiting

Our social media trailblazers partner with you to understand the position requirements and characteristics of your ideal candidate then develop tailored, cost-effective campaigns on the social media platforms where your candidates are likely spending time. Unlike traditional talent attraction strategies, social media campaigns allow you to promote your jobs to the candidates who best fit your ideal candidate profile, even if they’re not looking for a new opportunity. ProIQ’s social media campaigns give you the opportunity to sell candidates on your company, benefits, and positions where they are already engaging with other content and encourage them to learn more about the opportunities.

Set the Tempo for Talent Attraction

ProIQ’s social media recruiting team strives to understand who would be the best candidates for your positions and recommend the optimal platform, targeting and campaign structure to attract candidates to your positions. Our social media recruiting campaigns set the tempo for your talent attraction strategy by:

  • Promoting your positions to an untapped talent pool
  • Reinforcing your employer brand with targeted ads
  • Targeting the ideal candidates for your positions
  • Engaging with passive candidates who are not looking at your job postings
  • Supporting your overall employer branding and recruitment marketing strategies

We’re the Compass for Your Social Media Recruiting Journey

Social media recruiting can transform the trajectory of your company’s growth by reaching candidates where they’re already spending time. Let us help you navigate the twist’s and turn’s in the road to achieve optimal success.

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Paid media or pay-per-click (PPC) advertising is one of the quickest strategies to generate leads for your business. Paid media advertising allows you to target qualified prospects where they’re searching and continue to put your ads in front of them after they’ve visited your website. The ProIQ team partners with you to deliver customized PPC campaign strategies for paid search, paid social, and display advertising and management to help you generate revenue, increase conversions, and grow your business. Our services include strategy audits, keyword research and campaign development, budget management and forecasting, device level creative and bid optimizations.

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Visibility on top search engines is vital to driving more traffic to your website and improving your online presence. Our SEO services include several different SEO strategies, such as on-page, off-page, technical, and local SEO, that all work together to improve your website’s rankings on the search engines. SEO is a marathon, not a sprint. The ProIQ team partners with you to develop and implement successful SEO strategies to improve the quality of your organic traffic and help your target audience find you online. Our services include strategy audits, competitor analysis, keyword research, SEO optimizations, content implementation, and ongoing reporting.

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Social Media Marketing

Social media can be a fast and efficient way to drive your business to the top. You need to generate exciting content to capture your audience and keep them engaged. The ProIQ team works with you to build captivating experiences for your audience that will generate engagement and brand awareness. We will develop social media marketing strategies that will create a community and serve as a support channel for your customers. Our services include developing paid social media campaigns, performance analysis across all social media platforms, strategies to drive brand awareness, and generating unique and engaging content for all platforms.

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Quality content is king. It takes compelling and thoughtful content to hold your audience’s attention. Content is crucial for generating traffic, nurturing leads, converting customers, and creating brand loyalty. The ProIQ team partners with you to develop content strategy that delivers. We coordinate with you to craft attention-capturing content and optimize scheduling. Starting with the buyer’s journey, we work to understand and map how your customers interact with your business, so we can focus our efforts where they matter. Then, we create content: blogs, landing pages, infographics and more — all optimized for SEO and conversions.

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Marketing Automation

Marketing automation is an important tool designed to streamline and simplify the most time-consuming responsibilities in the modern marketing world. The ProIQ team coordinates with you to craft and implement a digital marketing strategy without having to manually press “OK” on every piece of content you create or send. We work with you to create a strategy that allows you to nurture prospects with highly personalized and useful content that will convert them into happy customers. Our services include planning, implementing, and optimizing marketing automation to deliver cost effective and high impact campaigns to your audience.

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Sales enablement is a crucial component for a sales team and provides them with the resources they need to close more deals. These resources mean the sales team can sell your product or service to customers more effectively. The ProIQ team partners with you to empower your sales team with interactive and trackable content they can access. We assist you in developing a personalized and informative experience for your buyers and ensure that all sales representatives have the most on-brand current content. Our services also include creating centralized locations for content, analyses of usage and effectiveness, and controlling content messaging, branding, and distribution.

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Branding is the big game plan. It is the articulation of who your brand is and who it aspires to be. A brand strategy is a plan that outlines company goals and how to achieve them. This means understanding your brand’s core identity and ecosystem. Who are you? Who do you want to be? ProIQ teams with you to answer these questions, generate content that is in line with your brand’s identity and speaks to who your company is and is striving to be. Our services include articulating your core brand and messaging, auditing your content, creating personas, and aiding in understanding brand positioning.

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