Navigate the Trail with Employer Branding Experts

The strength of your organization depends on your ability to hire and retain the right talent. To accomplish that goal, you need an authentic, consistent message that communicates your distinctive strengths and values to employees and candidates. ProIQ works with you to evaluate and enhance your competitive reputation in the marketplace.

Guides for the Employer Branding Journey

Employer branding plays a key role in your talent strategy. Our employer branding process is designed to empower your talent strategy and help you achieve key objectives:

  • Attract high quality talent
  • Boost employee engagement
  • Differentiate you from your competitors
  • Increase retention rate
  • Address long-term recruitment needs
  • Build a world-class brand

How Proven Employer Branding Strategy is Your Trail Map to Success

ProIQ’s employer branding team partners with your executive leaders, marketing team, and HR department to develop your brand strategy based on your Employer Value Proposition (EVP). Our methodology includes a detailed evaluation of your current brand and awareness among target audiences, assessment of organizational strengths and reputation, targeted communication to build an authentic brand presence, and strategic engagement with current employees.

Employer Branding is the Key to Stronger Talent Attraction

Our experience working with clients across nearly every industry uniquely qualifies us to help you evaluate and strengthen your employer brand with the goal of attracting and retaining top talent. We will:

  • Assess and develop your EVP
  • Create a unified branding strategy
  • Organize proactive social media campaigns
  • Develop internal communication
  • Identify and resolve perception problems
  • Pinpoint gaps between your message and your brand experience
  • Hone customer-facing communications

Custom Branding Solutions for Your Company

Employer branding is essential to helping you attract the right talent and keep your current employees engaged. We offer a full range of branding services and solutions designed for your business. Examples of these services include:

  • Brand Research (Qualitative & Quantitative)
  • Strategy Audits
  • Social Media Evaluation
  • Career Portal Development
  • Talent Communication Assessments
  • Market/Competitor Insight & Analysis
  • Employer Brand Positioning & Messaging
  • Recruitment Marketing Strategy
  • Job Description Analysis
  • Candidate Touchpoint Evaluations & Programs
  • Diversity Outreach Programs
  • Referral Programs
  • Reputation Management

We’re Partners for the Ride

Are you ready to transform your employer branding strategy to yield better talent attraction and retention? The ProIQ is ready to be your partner for the journey.

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Web Design and Development

Website design is the foundation for your business’s online presence. To make a memorable first impression, your website needs captivating website design, engaging storytelling, and an exceptional user experience for your audience. At ProIQ, we help you stand out from the competition, engage your target audience, and bring your brand to life with compelling website design and development. We partner with you to turn your website vision into reality whether you need a brochure website, eCommerce store, HIPAA-compliant modules, online payment processing, shipping integrations, pricing calculators, or custom back-end development.

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Paid Media Advertising (PPC)

Paid media or pay-per-click (PPC) advertising is one of the quickest strategies to generate leads for your business. Paid media advertising allows you to target qualified prospects where they’re searching and continue to put your ads in front of them after they’ve visited your website. The ProIQ team partners with you to deliver customized PPC campaign strategies for paid search, paid social, and display advertising and management to help you generate revenue, increase conversions, and grow your business. Our services include strategy audits, keyword research and campaign development, budget management and forecasting, device level creative and bid optimizations.

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Search Engine Optimization (SEO)

Visibility on top search engines is vital to driving more traffic to your website and improving your online presence. Our SEO services include several different SEO strategies, such as on-page, off-page, technical, and local SEO, that all work together to improve your website’s rankings on the search engines. SEO is a marathon, not a sprint. The ProIQ team partners with you to develop and implement successful SEO strategies to improve the quality of your organic traffic and help your target audience find you online. Our services include strategy audits, competitor analysis, keyword research, SEO optimizations, content implementation, and ongoing reporting.

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Social Media Marketing

Social media can be a fast and efficient way to drive your business to the top. You need to generate exciting content to capture your audience and keep them engaged. The ProIQ team works with you to build captivating experiences for your audience that will generate engagement and brand awareness. We will develop social media marketing strategies that will create a community and serve as a support channel for your customers. Our services include developing paid social media campaigns, performance analysis across all social media platforms, strategies to drive brand awareness, and generating unique and engaging content for all platforms.

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Content Marketing

Quality content is king. It takes compelling and thoughtful content to hold your audience’s attention. Content is crucial for generating traffic, nurturing leads, converting customers, and creating brand loyalty. The ProIQ team partners with you to develop content strategy that delivers. We coordinate with you to craft attention-capturing content and optimize scheduling. Starting with the buyer’s journey, we work to understand and map how your customers interact with your business, so we can focus our efforts where they matter. Then, we create content: blogs, landing pages, infographics and more — all optimized for SEO and conversions.

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Marketing Automation

Marketing automation is an important tool designed to streamline and simplify the most time-consuming responsibilities in the modern marketing world. The ProIQ team coordinates with you to craft and implement a digital marketing strategy without having to manually press “OK” on every piece of content you create or send. We work with you to create a strategy that allows you to nurture prospects with highly personalized and useful content that will convert them into happy customers. Our services include planning, implementing, and optimizing marketing automation to deliver cost effective and high impact campaigns to your audience.

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Sales Enablement

Sales enablement is a crucial component for a sales team and provides them with the resources they need to close more deals. These resources mean the sales team can sell your product or service to customers more effectively. The ProIQ team partners with you to empower your sales team with interactive and trackable content they can access. We assist you in developing a personalized and informative experience for your buyers and ensure that all sales representatives have the most on-brand current content. Our services also include creating centralized locations for content, analyses of usage and effectiveness, and controlling content messaging, branding, and distribution.

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Branding & Content

Branding is the big game plan. It is the articulation of who your brand is and who it aspires to be. A brand strategy is a plan that outlines company goals and how to achieve them. This means understanding your brand’s core identity and ecosystem. Who are you? Who do you want to be? ProIQ teams with you to answer these questions, generate content that is in line with your brand’s identity and speaks to who your company is and is striving to be. Our services include articulating your core brand and messaging, auditing your content, creating personas, and aiding in understanding brand positioning.

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