Attract More Qualified Candidates with Employer Branding

Find out how employer branding can accelerate your company’s growth or contact us for a consultation today.

Highlight Everything That Makes Your Company a Great Place to Work

Attracting high-quality candidates is the backbone of any successful business. That’s why it’s crucial to have a strong employer brand that communicates everything that makes your company great.

At ProIQ, our employer branding services will help you attract the top talent for any position. We can help you highlight your company culture, values, employee benefits, and anything else that makes your company a great place to work.

By highlighting these aspects of your business, you can attract candidates who share your vision and will thrive in your work environment. If you are ready to create a compelling employer brand that resonates with top talent, contact us today for a consultation.

What is Employer Branding?

Employer branding is the process of highlighting a company’s reputation as an employer. This involves showcasing the company’s culture, values, and benefits to prospective employees. It also promotes transparency and builds trust with potential candidates.

This makes them more likely to apply for open positions. We can help you create a cohesive employer brand across all hiring platforms, job boards, social media, LinkedIn, website, and more.

Why Employer Branding Matters for Your Business

In today’s competitive job market, candidates are looking for more than just a job. They want to work for a company that offers growth opportunities and aligns with their values. Employer branding can:

  • Help you attract high-quality candidates who are excited to work for your company.
  • Improve employee retention and increase employee engagement.
  • Translate to a more positive overall reputation for your company.
  • Enhance customer perception by retaining happy and engaged employees.
  • Give you a competitive edge in the job market.

Want to discover how employer branding can help you take your business to the next level? Contact us today to get started.

Employer Branding is the Key to Stronger Talent Attraction

Our experience working with clients across nearly every industry uniquely qualifies us to help you evaluate and strengthen your employer brand with the goal of attracting and retaining top talent. We will:

  • Assess and develop your EVP
  • Create a unified branding strategy
  • Organize proactive social media campaigns
  • Develop internal communication
  • Identify and resolve perception problems
  • Pinpoint gaps between your message and your brand experience
  • Hone customer-facing communications

How Our Employer Branding Services Work

Step 1:

Build a Robust Employer Branding Strategy

Our employer branding consultants will work with you to create an employer branding strategy based on your Employer Value Proposition (EVP) that aligns with your company's values and goals. Our methodology includes a detailed evaluation of your current brand and awareness among target audiences and an assessment of organizational strengths and reputation.

Step 2:

Launch Your Strategy

Once we've developed your employer branding strategy, we'll launch it across multiple channels, ensuring that your messaging is consistent, compelling, and accurately reflects your company's culture and values.

Step 3:

Let Your Next Super-Star Find You

With a strong employer brand in place, you'll attract creative candidates who are an excellent fit for your organization. Contact us today to get started.
Contact us today to get started.

Custom Branding Solutions for Your Company

Employer branding is essential to helping you attract the right talent and keep your current employees engaged. We offer a full range of branding services and solutions designed for your business. Examples of these services include:

  • Brand Research (Qualitative & Quantitative)
  • Strategy Audits
  • Social Media Evaluation
  • Career Portal Development
  • Talent Communication Assessments
  • Market/Competitor Insight & Analysis
  • Employer Brand Positioning & Messaging
  • Recruitment Marketing Strategy
  • Job Description Analysis
  • Candidate Touchpoint Evaluations & Programs
  • Diversity Outreach Programs
  • Referral Programs
  • Reputation Management

We’re Partners for the Ride

Are you ready to transform your employer branding strategy to yield better talent attraction and retention? The ProIQ is ready to be your partner for the journey.

Fill out the form and we’ll be in touch immediately!

Request more information from ProIQ

How Much Do Our Employer Branding Services Cost?

Our employer branding services are a cost-effective way to gain a competitive edge and can generate excellent ROI in the long term. Get a quote today!

Partner With a Trusted Employer Branding Agency Today

At ProIQ, we’re passionate about helping businesses create compelling employer brands that attract and retain talent. Contact us today to schedule a consultation.

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Web Design and Development

Website design is the foundation for your business’s online presence. To make a memorable first impression, your website needs captivating website design, engaging storytelling, and an exceptional user experience for your audience. At ProIQ, we help you stand out from the competition, engage your target audience, and bring your brand to life with compelling website design and development. We partner with you to turn your website vision into reality whether you need a brochure website, eCommerce store, HIPAA-compliant modules, online payment processing, shipping integrations, pricing calculators, or custom back-end development.

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Paid Media Advertising (PPC)

Paid media or pay-per-click (PPC) advertising is one of the quickest strategies to generate leads for your business. Paid media advertising allows you to target qualified prospects where they’re searching and continue to put your ads in front of them after they’ve visited your website. The ProIQ team partners with you to deliver customized PPC campaign strategies for paid search, paid social, and display advertising and management to help you generate revenue, increase conversions, and grow your business. Our services include strategy audits, keyword research and campaign development, budget management and forecasting, device level creative and bid optimizations.

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Search Engine Optimization (SEO)

Visibility on top search engines is vital to driving more traffic to your website and improving your online presence. Our SEO services include several different SEO strategies, such as on-page, off-page, technical, and local SEO, that all work together to improve your website’s rankings on the search engines. SEO is a marathon, not a sprint. The ProIQ team partners with you to develop and implement successful SEO strategies to improve the quality of your organic traffic and help your target audience find you online. Our services include strategy audits, competitor analysis, keyword research, SEO optimizations, content implementation, and ongoing reporting.

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Social Media Marketing

Social media can be a fast and efficient way to drive your business to the top. You need to generate exciting content to capture your audience and keep them engaged. The ProIQ team works with you to build captivating experiences for your audience that will generate engagement and brand awareness. We will develop social media marketing strategies that will create a community and serve as a support channel for your customers. Our services include developing paid social media campaigns, performance analysis across all social media platforms, strategies to drive brand awareness, and generating unique and engaging content for all platforms.

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Content Marketing

Quality content is king. It takes compelling and thoughtful content to hold your audience’s attention. Content is crucial for generating traffic, nurturing leads, converting customers, and creating brand loyalty. The ProIQ team partners with you to develop content strategy that delivers. We coordinate with you to craft attention-capturing content and optimize scheduling. Starting with the buyer’s journey, we work to understand and map how your customers interact with your business, so we can focus our efforts where they matter. Then, we create content: blogs, landing pages, infographics and more — all optimized for SEO and conversions.

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Marketing Automation

Marketing automation is an important tool designed to streamline and simplify the most time-consuming responsibilities in the modern marketing world. The ProIQ team coordinates with you to craft and implement a digital marketing strategy without having to manually press “OK” on every piece of content you create or send. We work with you to create a strategy that allows you to nurture prospects with highly personalized and useful content that will convert them into happy customers. Our services include planning, implementing, and optimizing marketing automation to deliver cost effective and high impact campaigns to your audience.

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Sales Enablement

Sales enablement is a crucial component for a sales team and provides them with the resources they need to close more deals. These resources mean the sales team can sell your product or service to customers more effectively. The ProIQ team partners with you to empower your sales team with interactive and trackable content they can access. We assist you in developing a personalized and informative experience for your buyers and ensure that all sales representatives have the most on-brand current content. Our services also include creating centralized locations for content, analyses of usage and effectiveness, and controlling content messaging, branding, and distribution.

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Branding & Content

Branding is the big game plan. It is the articulation of who your brand is and who it aspires to be. A brand strategy is a plan that outlines company goals and how to achieve them. This means understanding your brand’s core identity and ecosystem. Who are you? Who do you want to be? ProIQ teams with you to answer these questions, generate content that is in line with your brand’s identity and speaks to who your company is and is striving to be. Our services include articulating your core brand and messaging, auditing your content, creating personas, and aiding in understanding brand positioning.

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