Geofencing Recruiting Services to Attract Top Talent
Recruitment strategies are constantly changing, and your ability to reach candidates is always evolving. ProIQ partners with you to find the newest ways to attract candidates to achieve your company’s goals. We help you implement geofencing recruiting strategies. Whether you are targeting a specific audience or physical location, our team works with you to create effective advertising for your geofenced location.
What is Geofencing Recruiting?
Geofencing recruiting is a form of location-based recruiting where a geographic boundary is placed around a point of interest. When a mobile device enters this area, the geofence can trigger several different events. These triggers are usually the delivery of some kind of advertising on a chosen platform, such as display ads, native ads, gif ads, video ads, audio ads, digital billboards, connected TV ads, and digital-out-of-home ads.
Target Your Ideal Audience with Geofencing Recruiting
Finding your best audience is the ultimate goal for geofencing. Our team of trailblazers works with you to build your ideal audience, narrowing the field by specific interests, search terms, location, and more. Geofencing allows for specific targeted areas for recruitment, from an entire country to as specific as an address or event venue. With ProIQ’s geofence recruiting solution, you can create your ideal audience and ensure that your advertising is reaching the most ideal candidates.
Our Geofencing Recruitment Services
Here’s an expanded view of each component of their geofencing strategy:
ProIQ utilizes precise geofencing technology to show native and display internet ads to potential candidates. Whether it’s a specific city, neighborhood, event location, or a particular competitor’s address, these ads ensure that your brand and ads are seen by the right local talent.
Mobile App Ads
Many potential candidates use various mobile apps, and many mobile apps show ads in the interface. We use this ad space to place ads within these apps. When users enter your geofenced area, targeted ads appear in the apps. This method ensures that your message reaches candidates in a medium they like and spend time in.
Video ads are an engaging way to capture the attention of potential candidates. ProIQ creates compelling video content that is then strategically placed in geofenced areas. These could be short, informative clips about your company culture or available jobs.
ProIQ helps you leverage the power of digital billboards within geofenced areas. These digital billboards can be in areas with high traffic for your target demographic.
ProIQ extends its geofencing capabilities to audio platforms, such as SiriusXM, Pandora, iHeartMedia, and Univision. When potential candidates enter a geofenced area, they’re targeted with audio ads on streaming platforms, like podcasts, audiobooks, music, and playlists.
Connected TV Ads
With the increasing popularity of connected TVs, we place ads on platforms like Hulu or Roku. This method is useful for reaching candidates in their leisure time, in a relaxed and receptive state of mind.
Digital Out-of-Home (DOOH) Ads
DOOH ads are digital advertising displayed in public spaces, transit areas, or commercial locations. ProIQ places these ads in your geofenced areas to catch the attention of potential candidates.
How Our Geofencing Recruitment Works
ProIQ’s geofencing recruitment is a highly targeted and efficient process.
Step 1: Defining the Target Audience
The first step involves a detailed analysis to define your ideal candidate profile. It includes their skills, experiences, and likely locations.
Step 2: Developing a Content Strategy
Based on the target audience analysis, ProIQ sets up virtual geofences in strategic locations. These could include:
- Business hubs
- Specific neighborhoods
- Industry-specific conferences
- Competitors’ addresses
- Other areas where your ideal candidates are likely to be found.
Step 3: Creating Customized Ad Content
ProIQ then develops engaging and relevant ad content tailored to your target audience. This includes crafting compelling messages for different formats. These may include:
- Static graphic ads
- Animated graphic ads
- Video ads
- Audio ads
Step 4: Launching the Campaign
With the geofences and ad content ready, ProIQ launches the recruitment marketing campaign. As potential candidates enter geofenced areas, they start receiving targeted ads.
Step 5: Monitoring and Adjusting Campaigns
The performance of the geofencing campaigns is continuously monitored. ProIQ tracks metrics like ad impressions, clicks, and conversion rates. Based on this data, they make real-time adjustments to the campaign for maximum effectiveness.
Step 6: Engaging and Directing Candidates
As candidates respond to the ads, ProIQ ensures they are directed to a user-friendly landing page or platform. This step is crucial for maintaining candidate interest and engagement.
Step 7: Analyzing Campaign Success and Gathering Insights
Post-campaign, ProIQ analyzes the overall success and gathers insights. This includes evaluating the:
- Quality of applicants
- Effectiveness of different ad formats and locations
- Key performance indicators
The platform selection is aligned with where the target audience is most active.
Your Journey Downstream Starts Today with ProIQ
Are you ready to venture into the world of geofence recruiting? Let ProIQ help you ride the rapids and head towards better recruitment.
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