Who Is ProIQ?

We’re Trailblazers

We’re trailblazers, leaders, navigators, climbers, and partners helping your business grow stronger. We’re a team of passionate and dedicated adventurers with experience in marketing, recruiting, sales, operations, data analytics, strategy, and finance – focused on one thing: helping your business to grow stronger and market smarter.

Vision

To be the strategic partner of choice for companies that want to build great teams and great businesses

Mission

By engaging to understand our clients’ unique needs, we create digital and talent strategies and deliver solutions that drive their success

Your Trail Map to Success

Born in Utah, we love the outdoors. Our team partners with you to develop a trail map to help you achieve success based on your unique goals. Together, we create strategies and implement solutions that will help you market smarter and your business grow stronger – whether that’s in recruiting, sales, or marketing. We’re your compass to navigate the trail to success.

Our Core Values

Our values govern our interactions with clients and teammates and define not only how we engage every day but also how we want to be remembered. As our guiding principles, our values are our foundation for our culture of excellence.

Do the Right Thing
We believe that honesty and integrity are at the heart of what we do, and we strive to be transparent in what we can achieve.
Prioritize Client Partnerships
We engage, collaborate and add value every day to accomplish goals.
Solve Problems & Focus on Results
We succeed by working as a team to present solutions, and we work hard with purpose to overcome problems.
Adapt & Grow
We continuously pursue opportunities to learn, develop, and self-improve to be our best for our teams and clients.
Strength in Diversity
We celebrate our diversity, respect each other, and leverage our uniqueness to maximize our impact.

Meet Your ProIQ Trailblazers

Our team is dedicated to designing strategies that will help your business get to the next level. With talent and digital solutions dedicated to facilitating your growth, we’re here to work with you every step of the way to achieve your goals and growth.

Sara West Managing Director

Sara West

Managing Director

Stephanie Spivey Digital Marketing

Stephanie Spivey

Digital Marketing

Joe Fessenden Digital Marketing & Software Development

Joe Fessenden

Digital Marketing & Software Development

Jasmine Celestine Data Analytics

Jasmine Celestine

Data Analytics

Kirsten Dalrymple PPC & SEO Strategy

Kirsten Dalrymple

PPC & SEO Strategy

Cindy Poulin Accounting

Cindy Poulin

Accounting

Michael West Finance

Michael West

Finance

John West Strategic Advisory

John West

Strategic Advisory

Our Technology Partnerships

It’s difficult to keep up with the rapidly changing technology ecosystem when new software and technology companies are launched every day. At ProIQ, we work hard to find the best software out there, so you don’t have to. Whether you need help with your website content, conversion strategies, nurturing process, or data management, our team is well-versed in the best software to help you achieve your goals.

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Web Design and Development

Website design is the foundation for your business’s online presence. To make a memorable first impression, your website needs captivating website design, engaging storytelling, and an exceptional user experience for your audience. At ProIQ, we help you stand out from the competition, engage your target audience, and bring your brand to life with compelling website design and development. We partner with you to turn your website vision into reality whether you need a brochure website, eCommerce store, HIPAA-compliant modules, online payment processing, shipping integrations, pricing calculators, or custom back-end development.

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Paid Media Advertising (PPC)

Paid media or pay-per-click (PPC) advertising is one of the quickest strategies to generate leads for your business. Paid media advertising allows you to target qualified prospects where they’re searching and continue to put your ads in front of them after they’ve visited your website. The ProIQ team partners with you to deliver customized PPC campaign strategies for paid search, paid social, and display advertising and management to help you generate revenue, increase conversions, and grow your business. Our services include strategy audits, keyword research and campaign development, budget management and forecasting, device level creative and bid optimizations.

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Search Engine Optimization (SEO)

Visibility on top search engines is vital to driving more traffic to your website and improving your online presence. Our SEO services include several different SEO strategies, such as on-page, off-page, technical, and local SEO, that all work together to improve your website’s rankings on the search engines. SEO is a marathon, not a sprint. The ProIQ team partners with you to develop and implement successful SEO strategies to improve the quality of your organic traffic and help your target audience find you online. Our services include strategy audits, competitor analysis, keyword research, SEO optimizations, content implementation, and ongoing reporting.

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Social Media Marketing

Social media can be a fast and efficient way to drive your business to the top. You need to generate exciting content to capture your audience and keep them engaged. The ProIQ team works with you to build captivating experiences for your audience that will generate engagement and brand awareness. We will develop social media marketing strategies that will create a community and serve as a support channel for your customers. Our services include developing paid social media campaigns, performance analysis across all social media platforms, strategies to drive brand awareness, and generating unique and engaging content for all platforms.

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Content Marketing

Quality content is king. It takes compelling and thoughtful content to hold your audience’s attention. Content is crucial for generating traffic, nurturing leads, converting customers, and creating brand loyalty. The ProIQ team partners with you to develop content strategy that delivers. We coordinate with you to craft attention-capturing content and optimize scheduling. Starting with the buyer’s journey, we work to understand and map how your customers interact with your business, so we can focus our efforts where they matter. Then, we create content: blogs, landing pages, infographics and more — all optimized for SEO and conversions.

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Marketing Automation

Marketing automation is an important tool designed to streamline and simplify the most time-consuming responsibilities in the modern marketing world. The ProIQ team coordinates with you to craft and implement a digital marketing strategy without having to manually press “OK” on every piece of content you create or send. We work with you to create a strategy that allows you to nurture prospects with highly personalized and useful content that will convert them into happy customers. Our services include planning, implementing, and optimizing marketing automation to deliver cost effective and high impact campaigns to your audience.

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Sales Enablement

Sales enablement is a crucial component for a sales team and provides them with the resources they need to close more deals. These resources mean the sales team can sell your product or service to customers more effectively. The ProIQ team partners with you to empower your sales team with interactive and trackable content they can access. We assist you in developing a personalized and informative experience for your buyers and ensure that all sales representatives have the most on-brand current content. Our services also include creating centralized locations for content, analyses of usage and effectiveness, and controlling content messaging, branding, and distribution.

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Branding & Content

Branding is the big game plan. It is the articulation of who your brand is and who it aspires to be. A brand strategy is a plan that outlines company goals and how to achieve them. This means understanding your brand’s core identity and ecosystem. Who are you? Who do you want to be? ProIQ teams with you to answer these questions, generate content that is in line with your brand’s identity and speaks to who your company is and is striving to be. Our services include articulating your core brand and messaging, auditing your content, creating personas, and aiding in understanding brand positioning.

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