The Challenge
A leading environmental services company faced urgent hiring needs in Portland, Oregon, during 2022, a notoriously difficult market marked by civil unrest, high competition, and limited skilled labor availability.
The company needed to quickly recruit both Environmental Technicians/Hazmat Laborers and CDL A Drivers to meet operational demands. However, several major obstacles stood in the way:
Market Conditions
Despite the client implementing multiple active candidate-attraction strategies, Portland’s volatile environment made it difficult to attract and retain qualified talent, especially for labor-intensive, safety-sensitive roles.
High Competition
There was high competition from competing employers in the region, driving up acquisition costs and shrinking available talent pools.
Inefficient ATS
The client’s applicant tracking system (ATS) lacked efficiency and visibility, leading to strong candidates falling through the cracks and making it difficult to measure campaign performance.
Additionally, the company needed a cost-effective, fast-moving recruitment solution that could deliver measurable results quickly.
The ProIQ Solution
ProIQ designed and executed a targeted digital recruitment campaign to attract qualified Hazmat Laborers and CDL drivers in the Portland metro area.
Key Strategy Pillars
1. Geotargeted Social Media Campaigns
Why:
Reach and engage qualified candidates in specific geographic areas.
How:
- Ran highly targeted ads on social platforms with plans to adjust locations based on vacancy rates.
2. Custom Landing Page for Lead Capture
Why:
Prevent candidate loss in the client’s inefficient ATS and enable precise tracking.
How:
- Built a branded landing page optimized for conversion and mobile use.
- Captured candidate details, including name, contact information, certifications, and work history, directly into ProIQ’s system.
- Streamlined the process so recruiters could contact candidates immediately.
3. Real-Time Data Tracking and Optimization
Why:
Ensure performance transparency and campaign agility.
How:
- Monitored engagement, click-through, and lead conversion rates daily.
- Adjusted targeting based on performance insights.
The Results
Despite the contract ending early due to the client’s acquisition, ProIQ’s campaign achieved outstanding results in just two months.
Key Takeaways
- Delivered 120 hazmat laborers and 25 CDL drivers in a highly competitive, challenging market.
- Overcame ATS inefficiencies through a custom landing page and lead management system.
- Achieved rapid recruiting success within a compressed time window.
- Demonstrated the power of geotargeted digital campaigns for industrial and CDL hiring.
Looking to recruit specialized talent in challenging markets?
Contact ProIQ to learn how strategic digital campaigns can help you build a qualified pipeline fast.
