Modernizing the Digital Presence of a Distinctive Ornamental Tree Farm

Client

Goldleaf Farms

Location

Georgia and Mississippi

Project Duration

3–6 Months (Initial Build); Ongoing

The Challenge

Goldleaf Farms had built its reputation as a grower of distinctive ornamental trees, but its digital presence needed to better reflect the scale, quality, and character of the business.

With nearly 300 acres across two farms and more than 150 tree varieties, the company needed a modern digital experience that made its inventory easier to explore while strengthening its brand presence across online channels.

An Outdated Digital Presence

The existing website needed a modern, mobile-friendly design that better represented the brand and created a more engaging customer experience.

A Large, Diverse Product Catalog

With more than 150 tree varieties, customers needed a simpler way to browse inventory and identify trees based on characteristics such as size, shape, foliage, and growing location.

Limited Visual Storytelling

The scale and beauty of the farms were key differentiators, but the existing digital experience did not fully showcase what made Goldleaf Farms distinctive.

A Need for a Cohesive Digital Identity

The company's website, social media, and Google presence needed greater consistency to strengthen brand awareness and support online discovery.

The ProIQ Solution

ProIQ developed a comprehensive digital marketing strategy combining website design and development, ecommerce functionality, content organization, video, social media, branding, and SEO.

The goal was to create a digital presence that reflected Goldleaf Farms' distinctive brand while making its extensive tree inventory easier for customers to discover and explore.

Key Strategy Pillars:

Laptop and smartphone displaying the Goldleaf Farms website with aerial farm imagery and a red banner across the page.

1. Mobile-Enabled Website and Online Store

ProIQ designed and developed a modern, mobile-friendly website and online store to showcase Goldleaf Farms' extensive inventory. An intuitive catalog organized more than 150 tree varieties by characteristics such as height, shape, foliage, and growing location, making it easier for customers to explore and find trees suited to their needs.

2. Video-Driven Website Experience

To bring the scale and character of Goldleaf Farms to the digital experience, ProIQ incorporated drone footage of the Georgia farm throughout the website. The video content helped customers experience the farm visually while reinforcing Goldleaf Farms' identity as "Growers of Distinct Trees."

3. Digital Identity and Social Media Refresh

ProIQ worked with Goldleaf Farms to refresh its digital identity across social media platforms and Google. The updated presence created greater consistency between the company's website and external digital channels while supporting broader brand awareness.

Farm workers planting young evergreen shrubs in pots along neat rows in a sunny field.

4. Search Engine Optimization

ProIQ optimized Goldleaf Farms' website structure and content to improve organic visibility while creating richer pages that tell the company's story, showcase its expertise, and help customers discover the business through search.

The Outcome

Goldleaf Farms emerged with a modern, cohesive digital presence that better represents its brand and makes its extensive tree inventory easier for customers to explore online.

The redesigned website brings together an intuitive online catalog, original drone footage, and a consistent digital identity across web and social channels. These improvements established a stronger foundation for product discovery, organic search visibility, and future digital growth.

Infographic showing 3,987+ candidates generated with breakdown: Social Media 3,298 candidates at .31 each, Direct Mail 405 at .31, Billboard 284 at .85 each.

Key Takeaways

Easier Product Discovery
Customers can explore Goldleaf's extensive inventory using characteristics such as height, spread, shape, foliage, fall color, genus, species, and cultivar.

A Brand Experience That Reflects the Farm
Website design, imagery, and original drone footage bring Goldleaf Farms' distinctive products and nearly 300-acre operation into the digital experience.

A Connected Digital Foundation
Website, ecommerce, content, social media, video, and SEO now work together as a more cohesive digital ecosystem.

The Goldleaf Farms project demonstrates how a connected digital strategy can transform a company's online presence, making its products easier to discover while creating a stronger foundation for future growth.

Your website should do more than look good. It should help customers understand what makes your business different, find what they need, and take the next step.

Ready to create a digital experience that better represents your business? Contact ProIQ to build a website and marketing strategy designed for growth.