Prince William County Schools

Partnering to Solve Talent Challenges

Prince William County Schools, located in Virginia, is the second-largest school division in the state, serving more than 90,000 students across a diverse and growing community. With such a wide reach, attracting and retaining top educational talent is a critical priority for the district. In 2023, they partnered with ProIQ to strengthen their recruitment marketing strategy and reach qualified candidates more effectively.

Driving Record Applicant Numbers

Through a tailored employment advertising campaign, ProIQ helped Prince William County Schools expand their visibility, connect with new audiences, and streamline candidate interest. Over the past year, the results have spoken for themselves: the district has experienced record numbers of applicants, ensuring their classrooms and support roles are staffed with engaged, qualified professionals ready to make a difference.

A Model for Recruitment Success

Prince William County Schools’ success demonstrates the power of data-driven recruitment marketing. By combining targeted digital advertising with compelling creative, ProIQ has supported the district’s mission to provide a world-class education to every student. This collaboration highlights how strategic employer branding and advertising can directly impact hiring outcomes—even in highly competitive markets like education.