Geofencing Recruiting Services to Attract Top Talent

Recruitment strategies are constantly changing, and your ability to reach candidates is always evolving. ProIQ partners with you to find the newest ways to attract candidates to achieve your company’s goals. We help you implement geofencing recruiting strategies. Whether you are targeting a specific audience or physical location, our team works with you to create effective advertising for your geofenced location.

What is Geofencing Recruiting?

Geofencing recruiting is a form of location-based recruiting where a geographic boundary is placed around a point of interest. When a mobile device enters this area, the geofence can trigger several different events. These triggers are usually the delivery of some kind of advertising on a chosen platform, such as display ads, native ads, gif ads, video ads, audio ads, digital billboards, connected TV ads, and digital-out-of-home ads.

Target Your Ideal Audience with Geofencing Recruiting

Finding your best audience is the ultimate goal for geofencing. Our team of trailblazers works with you to build your ideal audience, narrowing the field by specific interests, search terms, location, and more. Geofencing allows for specific targeted areas for recruitment, from an entire country to as specific as an address or event venue. With ProIQ’s geofence recruiting solution, you can create your ideal audience and ensure that your advertising is reaching the most ideal candidates.

Our Geofencing Recruitment Services

Here’s an expanded view of each component of their geofencing strategy:

Internet Ads

ProIQ utilizes precise geofencing technology to show native and display internet ads to potential candidates. Whether it’s a specific city, neighborhood, event location, or a particular competitor’s address, these ads ensure that your brand and ads are seen by the right local talent.

Mobile App Ads

Many potential candidates use various mobile apps, and many mobile apps show ads in the interface. We use this ad space to place ads within these apps. When users enter your geofenced area, targeted ads appear in the apps. This method ensures that your message reaches candidates in a medium they like and spend time in.

Video Ads

Video ads are an engaging way to capture the attention of potential candidates. ProIQ creates compelling video content that is then strategically placed in geofenced areas. These could be short, informative clips about your company culture or available jobs.

Digital Billboards

ProIQ helps you leverage the power of digital billboards within geofenced areas. These digital billboards can be in areas with high traffic for your target demographic.

Audio Ads

ProIQ extends its geofencing capabilities to audio platforms, such as SiriusXM, Pandora, iHeartMedia, and Univision. When potential candidates enter a geofenced area, they’re targeted with audio ads on streaming platforms, like podcasts, audiobooks, music, and playlists.

Connected TV Ads

With the increasing popularity of connected TVs, we place ads on platforms like Hulu or Roku. This method is useful for reaching candidates in their leisure time, in a relaxed and receptive state of mind.

Digital Out-of-Home (DOOH) Ads

DOOH ads are digital advertising displayed in public spaces, transit areas, or commercial locations. ProIQ places these ads in your geofenced areas to catch the attention of potential candidates.

How Our Geofencing Recruitment Works

ProIQ’s geofencing recruitment is a highly targeted and efficient process.

Step 1: Defining the Target Audience

The first step involves a detailed analysis to define your ideal candidate profile. It includes their skills, experiences, and likely locations.

Step 2: Developing a Content Strategy

Based on the target audience analysis, ProIQ sets up virtual geofences in strategic locations. These could include:

  • Business hubs
  • Specific neighborhoods
  • Universities
  • Industry-specific conferences
  • Competitors’ addresses
  • Other areas where your ideal candidates are likely to be found.
Step 3: Creating Customized Ad Content

ProIQ then develops engaging and relevant ad content tailored to your target audience. This includes crafting compelling messages for different formats. These may include:

  • Static graphic ads
  • Animated graphic ads
  • Video ads
  • Audio ads
Step 4: Launching the Campaign

With the geofences and ad content ready, ProIQ launches the recruitment marketing campaign. As potential candidates enter geofenced areas, they start receiving targeted ads.

Step 5: Monitoring and Adjusting Campaigns

The performance of the geofencing campaigns is continuously monitored. ProIQ tracks metrics like ad impressions, clicks, and conversion rates. Based on this data, they make real-time adjustments to the campaign for maximum effectiveness.

Step 6: Engaging and Directing Candidates

As candidates respond to the ads, ProIQ ensures they are directed to a user-friendly landing page or platform. This step is crucial for maintaining candidate interest and engagement.

Step 7: Analyzing Campaign Success and Gathering Insights

Post-campaign, ProIQ analyzes the overall success and gathers insights. This includes evaluating the:

  • Quality of applicants
  • Effectiveness of different ad formats and locations
  • Key performance indicators

The platform selection is aligned with where the target audience is most active.

Your Journey Downstream Starts Today with ProIQ

Are you ready to venture into the world of geofence recruiting? Let ProIQ help you ride the rapids and head towards better recruitment.

Complete the form and we’ll be in touch within the next hour!

Request more information from ProIQ

See What Our Satisfied Customers Say

We proudly serve businesses and organizations with top-quality web design and development services. Here's what they say about us:

"ProIQ has been awesome to work with, and we will let others know when given the opportunity!"

Jessica

Business Manager
"We sought out ProIQ's services because we needed to double the size of our staff from 100 to 200 employees in less than 2 months. Let me tell you, they delivered results. I cannot say enough good things about this company."

Alida

Owner & CEO
"Everything has been fantastic! We're seeing higher quality AND quantity of candidates."

Bianca

Director of Talent Acquisition

"ProIQ has been awesome to work with, and we will let others know when given the opportunity!"

Jessica

Business Manager
"We sought out ProIQ's services because we needed to double the size of our staff from 100 to 200 employees in less than 2 months. Let me tell you, they delivered results. I cannot say enough good things about this company."

Alida

Owner & CEO
"Everything has been fantastic! We're seeing higher quality AND quantity of candidates."

Bianca

Director of Talent Acquisition

Success!

Thank you for submitting. We will get back to you within one business day.

You have Successfully Subscribed!

Web Design and Development

Website design is the foundation for your business’s online presence. To make a memorable first impression, your website needs captivating website design, engaging storytelling, and an exceptional user experience for your audience. At ProIQ, we help you stand out from the competition, engage your target audience, and bring your brand to life with compelling website design and development. We partner with you to turn your website vision into reality whether you need a brochure website, eCommerce store, HIPAA-compliant modules, online payment processing, shipping integrations, pricing calculators, or custom back-end development.

You have Successfully Subscribed!

Paid Media Advertising (PPC)

Paid media or pay-per-click (PPC) advertising is one of the quickest strategies to generate leads for your business. Paid media advertising allows you to target qualified prospects where they’re searching and continue to put your ads in front of them after they’ve visited your website. The ProIQ team partners with you to deliver customized PPC campaign strategies for paid search, paid social, and display advertising and management to help you generate revenue, increase conversions, and grow your business. Our services include strategy audits, keyword research and campaign development, budget management and forecasting, device level creative and bid optimizations.

You have Successfully Subscribed!

Search Engine Optimization (SEO)

Visibility on top search engines is vital to driving more traffic to your website and improving your online presence. Our SEO services include several different SEO strategies, such as on-page, off-page, technical, and local SEO, that all work together to improve your website’s rankings on the search engines. SEO is a marathon, not a sprint. The ProIQ team partners with you to develop and implement successful SEO strategies to improve the quality of your organic traffic and help your target audience find you online. Our services include strategy audits, competitor analysis, keyword research, SEO optimizations, content implementation, and ongoing reporting.

You have Successfully Subscribed!

Social Media Marketing

Social media can be a fast and efficient way to drive your business to the top. You need to generate exciting content to capture your audience and keep them engaged. The ProIQ team works with you to build captivating experiences for your audience that will generate engagement and brand awareness. We will develop social media marketing strategies that will create a community and serve as a support channel for your customers. Our services include developing paid social media campaigns, performance analysis across all social media platforms, strategies to drive brand awareness, and generating unique and engaging content for all platforms.

You have Successfully Subscribed!

Content Marketing

Quality content is king. It takes compelling and thoughtful content to hold your audience’s attention. Content is crucial for generating traffic, nurturing leads, converting customers, and creating brand loyalty. The ProIQ team partners with you to develop content strategy that delivers. We coordinate with you to craft attention-capturing content and optimize scheduling. Starting with the buyer’s journey, we work to understand and map how your customers interact with your business, so we can focus our efforts where they matter. Then, we create content: blogs, landing pages, infographics and more — all optimized for SEO and conversions.

You have Successfully Subscribed!

Marketing Automation

Marketing automation is an important tool designed to streamline and simplify the most time-consuming responsibilities in the modern marketing world. The ProIQ team coordinates with you to craft and implement a digital marketing strategy without having to manually press “OK” on every piece of content you create or send. We work with you to create a strategy that allows you to nurture prospects with highly personalized and useful content that will convert them into happy customers. Our services include planning, implementing, and optimizing marketing automation to deliver cost effective and high impact campaigns to your audience.

You have Successfully Subscribed!

Sales Enablement

Sales enablement is a crucial component for a sales team and provides them with the resources they need to close more deals. These resources mean the sales team can sell your product or service to customers more effectively. The ProIQ team partners with you to empower your sales team with interactive and trackable content they can access. We assist you in developing a personalized and informative experience for your buyers and ensure that all sales representatives have the most on-brand current content. Our services also include creating centralized locations for content, analyses of usage and effectiveness, and controlling content messaging, branding, and distribution.

You have Successfully Subscribed!

Branding & Content

Branding is the big game plan. It is the articulation of who your brand is and who it aspires to be. A brand strategy is a plan that outlines company goals and how to achieve them. This means understanding your brand’s core identity and ecosystem. Who are you? Who do you want to be? ProIQ teams with you to answer these questions, generate content that is in line with your brand’s identity and speaks to who your company is and is striving to be. Our services include articulating your core brand and messaging, auditing your content, creating personas, and aiding in understanding brand positioning.

You have Successfully Subscribed!